Resist being an average restaurant.
Be a Mumbaikar's favourite.
Just because it's common,
It need not be monotonous
Tummy Town is a regular restaurant offering Indian, Continental and Oriental street food as a branded and hygienic experience.
Operating in such a highly competitive market they needed a compelling story and a unique USP to make a mark in the segment.
The feel-good Mumbaikar essence
As it's a highly saturated market. So we set their mission to brand it in a Mumbaiya avatar. We built a personality and a compelling story laced with heavy Mumbai influence to evoke a sense of belongingness.
Text heavy, minimalistic and approachable logo with Mumbai cultural reference, famous places, cliché and visual elements represents the enthusiasm of the "city that never sleep."
Tone of voice
Tummy Town is a premium restaurant at your service.
Tummy Town is a food haven for early risers as well as ek-chalis-ki-last-local Mumbaikars. We welcome all.
Mumbai ka apna Food Adda
Tummy Town now stands as a brand exuding an energetic mumbaiya feel that's sure to hit the chords of the customers.
Want to work with us on a project?
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