Tummy
Town.
Resist being an average restaurant.
Be a Mumbaikar's favourite.
The Problem.
Just because it's common,
It need not be monotonous
Tummy Town is a regular restaurant offering Indian, Continental and Oriental street food as a branded and hygienic experience.
Operating in such a highly competitive market they needed a compelling story and a unique USP to make a mark in the segment.
The Solution.
The feel-good Mumbaikar essence
As it's a highly saturated market. So we set their mission to brand it in a Mumbaiya avatar. We built a personality and a compelling story laced with heavy Mumbai influence to evoke a sense of belongingness.
Text heavy, minimalistic and approachable logo with Mumbai cultural reference, famous places, cliché and visual elements represents the enthusiasm of the "city that never sleep."
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Branding
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Packaging
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Store Design
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Copywriting
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Tone of voice
Before.
Tummy Town is a premium restaurant at your service.
After.
Tummy Town is a food haven for early risers as well as ek-chalis-ki-last-local Mumbaikars. We welcome all.
Mumbai ka apna Food Adda
Tummy Town now stands as a brand exuding an energetic mumbaiya feel that's sure to hit the chords of the customers.
Discuss a
Project?
Want to work with us on a project?
Drop a message, and we will get back to you.
Email:
WhatsApp:
99751 34423