Tummy
Town.

Resist being an average restaurant.

Be a Mumbaikar's favourite.

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The Problem.

Just because it's common,
It need not be monotonous

Tummy Town is a regular restaurant offering Indian, Continental and Oriental street food as a branded and hygienic experience.

Operating in such a highly competitive market they needed a compelling story and a unique USP to make a mark in the segment.

 

The Solution.

The feel-good Mumbaikar essence

As it's a highly saturated market. So we set their mission to brand it in a Mumbaiya avatar. We built a personality and a compelling story laced with heavy Mumbai influence to evoke a sense of belongingness.

Text heavy, minimalistic and approachable logo with Mumbai cultural reference, famous places, cliché and visual elements represents the enthusiasm of the "city that never sleep." 

  • Branding

  • Packaging

  • Store Design

  • Copywriting

  • Tone of voice

Before.

Tummy Town is a premium restaurant at your service.

After.

Tummy Town is  a food haven for early risers as well as ek-chalis-ki-last-local Mumbaikars. We welcome all.

Mumbai ka apna Food Adda

Tummy Town now stands as a brand exuding an energetic mumbaiya feel that's sure to hit the chords of the customers.

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Discuss a
Project?

Want to work with us on a project?
Drop a message, and we will get back to you.

WhatsApp:

99751 34423