The 12 Best Contact Us Pages in 2023 That Convert (+ Best Practices)
Contact us pages that are a real deal. Dive into the 12 best Contact Us Pages in 2023.
What would someone notice on your contact us page if they were searching your site for a way to reach you?
Is there a phone number?
Is there a map and an address?
Nothing?
Marketers frequently devote so much attention to the design and content of the homepage and service pages that they overlook the contact page.
Do you think contact pages are important?
- Yes
- No
Your contact page, on the other hand, should be one of your most crucial pages.
Consider that for a moment. If someone has reached out to you via your contact page, they are clearly interested in chatting with you! As a result, your contact page should provide more than just a phone number and an email address.
Every great guide should start with an introductory paragraph. This is your opportunity to persuade your reader and let them know why this post will answer all their important questions. You can share why you are the ideal person to write this guide; write a personal anecdote about how you became an expert in the field; show your empathy with your reader regarding how hard it is to find accurate information; and/or stress the frequent mistakes people make that can be avoided.
Before writing your “how-to” or “best-of” post below, add one last sentence that sums up your paragraph and offers a polished transition to your guide.
Important Fields in the Contact Forms
Name of the person
The most significant field to put on a contact form is obviously the contact's name. Is there anything else I can say?
Email address of the person
Another obvious and necessary field to include in a contact form is the email address of a person. If you don't know what email address to send to, how else are you going to contact them?
Requesting a corporate email address is your best bet. They might not be interested if they include a Gmail, AOL, or basic email address.
Name of the Company
This is a terrific approach to learning more about the company that is contacting you for assistance. With the company's name in your back pocket, you can do some research to learn more about what they sell and how you might be able to assist them with their challenges.
The Reason for Contacting You
This is critical, whether it's a basic dropdown field or an open-text, paragraph field.
It's critical to comprehend the purpose of someone's queries. Why is this person trying to reach out to you? What are they specifically looking for answers to?
10 Best Practices for Contact Us Pages
People are using your contact us page to get in touch with your company. Follow these best practices to keep visitors coming back to ask questions, seek assistance, and learn more about your company!
Only ask the questions that are absolutely necessary.
Demonstrate real-life members of your customer service team.
Include links to frequently asked questions (FAQs).
Describe why the user should contact you.
Use Smart Forms to your advantage.
Include links to your social media accounts.
Organize your contact options in one place.
Maintain Consistency with the rest of your website's design.
Assist visitors in finding your contact page.
Maintain a straightforward approach.
Only ask the questions that are absolutely necessary.
Your contact us page should not resemble a 20-question game. Request the information you require, and then follow up with more specifics later.
Shoo away the unnecessary. Stick to the important stuff.
Slack, for example, offers a simple form that asks a single question and then allows the user to choose one reason for contacting them.
Consider the user experience: the more fields they must fill out, the less likely they are to complete it.
Demonstrate real-life members of your customer service team.
People may be afraid to fill out a form on your contact us page for fear of receiving no response. They may also feel that contacting you will result in an automatic response.
This is why it's critical to incorporate photos of members of your customer support or sales teams to reassure your users that a genuine person will react. Atlassian, for example, has a fantastic contact us page that includes photographs of support staff members and their jobs.
Include links to frequently asked questions (FAQs).
Your user might have a simple question that your frequently asked questions area can readily address. Your customer care or sales team will not be slowed down by simple questions from prospects or customers.
FAQs are crucial.
For example, on the right side of their contact us page, Bloomscape, a new plant delivery firm, offers a link to their FAQs, allowing users rapid access to the information they need.
Describe why the user should contact you.
What are the precise ways in which you can assist them? Give some specifics. Consider including a subheading on your page that says something like "contact us here to learn more" or "complete the contact form below for questions or general queries."
Focus on the WHY.
This lets visitors know exactly what they can expect when they contact you.
Use Smart Forms to your advantage.
People contact your company for a variety of reasons, therefore they may return and fill out a contact form more than once. Smart forms allow you to change up the fields and capture the correct data every time.
As you track their behaviors on your website, smart forms can also assist you to move prospects along the sales funnel.
Include links to your social media accounts.
People may want to contact you via social media if they need a quick response. Give them the option of contacting you via one of your social media accounts.
You're also giving them the opportunity to learn more about your company.
For example, The Muse's contact page includes all of their social media links at the bottom.
Organize your contact options in one place.
Add a menu in the center of the contact us landing page if you have more than one way for users to reach you. This allows users to choose the exact way they want to contact you rather than having to hunt for it.
Take a look at SquareSpace's contact page for more information. In neat boxes underneath the hero slot, they provide alternatives for departments to contact.
Maintain Consistency with the rest of your website's design.
While a contact page may not always be the most informative or entertaining, that doesn't mean it can't be attractive. Make sure your contact page matches your branding.
This implies that the colors, typefaces, and images on your contact page should be consistent with the rest of your site. You don't want your user to wonder if they accidentally clicked a link that transported them to a whole different website.
Assist visitors in finding your contact page.
Contact us sections are sometimes tucked away in the corners of websites. Users must seek the link to the contact us page, which takes extra time and is likely to aggravate them.
If your contact us page is difficult to discover, the user may conclude that you do not want people to contact you, and they will seek solutions from one of your competitors.
Include your contact us page on one of your main menus to make it easy to discover.
Maintain a straightforward approach.
Finally, make sure your contact page isn't overloaded or overburdened with information. It should be simple and tidy in appearance so that users may quickly do the needed actions.
Keep it simple. Don’t complicate stuff.
For people who only want to talk to someone, bad layouts and excessive usage of visuals and material might cause friction. You'll achieve your aim of converting more visitors into leads if you embrace simplicity in your design and content.
20 Perfect Contact Page Examples to Inspire You
The following are 20 of the best contact page examples we could locate. Take a look at each one and make a list of things you appreciate - they might just inspire a redesign!
1. Contact Us Page - Moz
To have a good about us page, you don't need a spectacular design! With this short page, Moz keeps it simple and to the point.
They include their address and a big yellow call to action that takes you to a simple form where you can contact the Moz support team. A cartoon-like map of their location appears beneath it. There's nothing else.
It's a terrific contact page example that shows you don't have to overwhelm your users with information; instead, a simple CTA lets them go on to the next step when they're ready to contact you.
2. Contact Us page - Wendy
Wendy's contact page includes a straightforward message: Please contact us whenever it is convenient for you.
Not only is the page attractively designed, but it also has a customer satisfaction survey at the top that allows you to provide feedback on their service and food.
They also show that if you have any questions, complaints, or issues, you can text or phone them in a smart way. And don't worry, they'll always respond to let you know they received it.
3. Contact Us page - Zendesk
Zendesk recognizes that visitors to their contact page are searching for a simple way to contact them, so they've created a three-field contact form.
They only require a work email address, a subject (a dropdown menu of pricing/sales, billing, marketing/PR, partnerships, or jobs), and a brief note describing your outreach. After you submit your information, someone will contact you shortly.
If you need product assistance, simply click the "visit our help center" CTA beneath the contact form to be taken to Zendesk's help center.
4. Contact Us page - Brandaffair
This website is for a marketing agency that works with businesses directly. Brandaffair invites visitors to "have a discussion" one-on-one rather than providing a one-way communication channel via support resources since it knows its target.
Aside from the obvious pink flamingo, Brandaffair uses three different ways to communicate with visitors. The map shows the actual location of the office, while the "Meet Us" section has a phone number and email address for general inquiries, and the "Pitch Us" portion has a template for businesses to submit their ideas directly to the company for consideration.
5. Contact Us page - JetBlue
JetBlue provides a small set of hyperlinks on this simple but useful Contact Us page to assist the visitor in navigating the page. The quantity of options isn't excessive, but there are plenty of them to help the visitor find exactly what they're looking for.
The JetBlue header gives the visitor a sense of urgency. This is useful because visitors to this page are typically seeking quick answers — especially if they're troubleshooting an issue soon before a flight.
6. Contact Us page - HubSpot
A contact page can be utilized as a customer care tool, according to HubSpot. Two large CTAs at the top connect visitors with the HubSpot Sales and Support teams. It recognizes that visitors to this page are most likely looking to buy a product or need assistance troubleshooting one. HubSpot delivers proactive customer service to its visitors by displaying those buttons at the top of the page.
It has a unique characteristic in that it is integrated into the portal. This improves the user's access to the page and saves them time. If you're working in a HubSpot portal and need to search up the support phone number, you don't have to leave your account, making the customer experience more user-friendly and omnichannel.
7. Contact Us page - PeopleMetrics
Sometimes the simplest solution is the best solution. The Contact Us page on PeopleMetrics is simple, well-written, and performs exactly what it should. It recognized that most visitors to the contact page are looking for the simplest and most effective way to reach them, thus it avoided using heavy design.
PeopleMetrics allows you to check in with your Facebook or Google Apps account, simplifying the conversion path even further. Plus, we think it's smart to provide visitors the option of subscribing to their blog when submitting a request.
8. Contact Us page - Glossier
Glossier sells aesthetically beautiful cosmetics in a variety of pink and white containers, which is represented on the website as well. The Contact Us page is clear, simple, and easy to read, yet it hides Glossier's secret weapon: the gTEAM, which replies to every single message and comment received via email or social media.
Glossier's Contact Us website, which includes a Help and FAQs section, provides visitors with a variety of methods for contacting the appropriate team. The web page makes obtaining the information you require simple and quick.
9. Contact Us page - Accenture
Accenture provides professional services all over the world (in 120 countries to be exact), therefore there are likely hundreds of different phone numbers and email addresses that consumers may use for assistance.
On its Contact Us page, this multinational corporation has figured out how to provide a lot of information in a small space, with expandable sections that visitors may click into to get the information they need.
The Contact Us page is truly chock-full of useful contact information for any request under the sun, but Accenture avoids too much confusion by structuring it compactly while still providing the information required.
10. Contact Us page - Scribd
The Contact Us page, like the rest of Scribd's website, is interesting and unique. On Google Maps, the location of the company's headquarters is shown at the top of the page. It also clearly states its address and provides links to its social media profiles to website visitors.
Users can select the resource they need, chat with customer support, or send an email address to customer service based on their concerns using the interactive and entertaining map of grouped buttons below.
It ensures that visitors to its website may get the assistance they require right on the contact page, saving both visitors and Scribd time. Not only that but the contact form is designed in a fun and original way.
11. Contact Us page – ban.do
ban.do sells quirky and creative planners, notebooks, and other accessories, and the entire website reflects the brand's design with colourful fonts, vivid colours, and unique animations.
Its Contact Us website has an animation of old-fashioned, colourful phones "ringing," loads of vivid pinks, smart and casual online content, and all the information a visitor would need.
You may contact ban.do, contact customer care, and obtain information on returning a product all from one website.
Every page of your website, especially the Contact Us page, should reflect the brand, and this page does a fantastic job of keeping things light-hearted while also assisting ban.do's consumers.
12. Contact Us page - CUUP
Users can get in touch with CUUP using the detailed procedures provided by the company. It informs visitors about the fastest types of assistance as well as the hours of operation for each.
If you get stuck, use CUUP's live chat assistance option, which is located in the bottom right corner of the website. This service connects you with a "Fit Therapist" who can assist you in finding the right bra for you.
CUUP also includes two email addresses for marketing questions, as well as a partnership page that visitors can access straight from the Contact Us page. This opens the door to new collaborations that the company may not have considered previously.
Conclusion
Contact Us pages are an asset. It's important for businesses and organizations to follow the best practices and make the most of them. For high-converting, impactful, and legit Contact US page copy, don't forget to contact us at www.inktrust.in
We help you create the best-performing Contact Us Page that your website deserves.