Chop
Cutlet.

Make cutlets the chopstars.

Be a go-to choice for cutlets.

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The Problem.

Such a simple and every day product.

Chop Cutlet is known for its crispy, crunchy and delicious variations of chop cutlets.

Cutlet being a modest product, they needed a unique and strong positioning with a concept that clicked.

 

The Solution.

Give it a fun twist.

Cutlets are simple. So we needed to jazz it up with a fun concept. We built a personality and a compelling story with smileys as the central elements to evoke a sense of relatability.

Classic logo, quirky, vibrant and evocative brand elements with stunning typography represents the fun side of the brand remarkably.

  • Branding

  • Tone of Voice

  • Copywriting

  • Social Media

  • Packaging

Before.

Same ol' boring cutlets.

After.

Come hangout with the chopstars! 

Chopin' Awesome

Chop Cutlet now has a brand identity story that's compelling and a positioning that's fun and relatable. It's smiling all the way to the people's heart.

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Discuss a
Project?

Want to work with us on a project?
Drop a message, and we will get back to you.

WhatsApp:

99751 34423