Chop
Cutlet.
Make cutlets the chopstars.
Be a go-to choice for cutlets.
The Problem.
Such a simple and every day product.
Chop Cutlet is known for its crispy, crunchy and delicious variations of chop cutlets.
Cutlet being a modest product, they needed a unique and strong positioning with a concept that clicked.
The Solution.
Give it a fun twist.
Cutlets are simple. So we needed to jazz it up with a fun concept. We built a personality and a compelling story with smileys as the central elements to evoke a sense of relatability.
Classic logo, quirky, vibrant and evocative brand elements with stunning typography represents the fun side of the brand remarkably.
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Branding
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Tone of Voice
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Copywriting
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Social Media
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Packaging
Before.
Same ol' boring cutlets.
After.
Come hangout with the chopstars!
Chopin' Awesome
Chop Cutlet now has a brand identity story that's compelling and a positioning that's fun and relatable. It's smiling all the way to the people's heart.
Discuss a
Project?
Want to work with us on a project?
Drop a message, and we will get back to you.
Email:
WhatsApp:
99751 34423