Make cutlets the chopstars.
Be a go-to choice for cutlets.
Such a simple and every day product.
Chop Cutlet is known for its crispy, crunchy and delicious variations of chop cutlets.
Cutlet being a modest product, they needed a unique and strong positioning with a concept that clicked.
Give it a fun twist.
Cutlets are simple. So we needed to jazz it up with a fun concept. We built a personality and a compelling story with smileys as the central elements to evoke a sense of relatability.
Classic logo, quirky, vibrant and evocative brand elements with stunning typography represents the fun side of the brand remarkably.
Tone of Voice
Same ol' boring cutlets.
Come hangout with the chopstars!
Chop Cutlet now has a brand identity story that's compelling and a positioning that's fun and relatable. It's smiling all the way to the people's heart.
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