Baman
Bakers.
Shake off the average image.
Be an iconic parsi hang out place.
The Problem.
Just because it's a bakery,
It doesn't need to be boring
Baman Bakers is a century old Parsi bakery but it had no brand identity, tone of voice or visual identity whatsoever.
Being a century old bakery in an everyday monotonous category, they needed a USP and story that clicks.
The Solution.
Your very own Parsi gateway.
Parsis are welcoming and full of life. So we set their mission to rebrand Baman by weaving a Parsi touch to highlight the ancestral roots of the bakery.
Text heavy, artsy and spirited logo with parsi human like figures, cultural references, clichès and visual elements represents the old-fashioned and iconic brand image creatively.
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Branding
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Packaging
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Copywriting
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Tone of voice
Before.
A bakery that touches your heart.
After.
An eatery that yells dikraa-aye-le, enjoy brun pav.
Happiness is traditionally baked.
Baman Bakers now stands for a breath of fresh air for all brun pav lovers with a story that ties to the Parsi community ancestral roots. It has leveraged the power of belonging to a community.
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Email:
WhatsApp:
99751 34423