Get rid of the monotonous avatar.
Be a trusted F&B partner.
A jargon heavy tone of voice
Apodis Foods is a forerunner in redefining the F&B industry by embracing innovation and research.
Being in the B2B industry they needed to set a tone of voice which is simple, jargon free and easy to understand. We also wanted a unique USP.
Your Trusted partner
B2B can sound robotic and uninteresting. So we set their mission to rebrand Apodis by rooting the tone of voice in primarily three keywords - auhtoritative, relatable and trusted.
Minimal typography based logo for strong brand recognition with a trusted and relatable tone of voice helped the brand to connect more with the clients.
Tone of voice
Jargon heavy and complex communication.
Communicate in a language that evokes trust.
We are your trusted partner
Apodis Foods now stands as a brand that is relatable, trusted and authoritative at the same time.
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