Apodis
Foods.
Get rid of the monotonous avatar.
Be a trusted F&B partner.
The Problem.
A jargon heavy tone of voice
Apodis Foods is a forerunner in redefining the F&B industry by embracing innovation and research.
Being in the B2B industry they needed to set a tone of voice which is simple, jargon free and easy to understand. We also wanted a unique USP.
The Solution.
Your Trusted partner
B2B can sound robotic and uninteresting. So we set their mission to rebrand Apodis by rooting the tone of voice in primarily three keywords - auhtoritative, relatable and trusted.
Minimal typography based logo for strong brand recognition with a trusted and relatable tone of voice helped the brand to connect more with the clients.
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Branding
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Tone of voice
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Store Design
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Copywriting
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Website copywriting
Before.
Jargon heavy and complex communication.
After.
Communicate in a language that evokes trust.
We are your trusted partner
Apodis Foods now stands as a brand that is relatable, trusted and authoritative at the same time.











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